EXHIBITOR INFORMATION
(Updated 10/08/08 - Changes in BOLD)

By Exhibiting at the AchievingLife Holistic Health & Well-Being Expo you get a chance to:

Sell products, offer services to the public, and/or give away samples.
Meet new people, establish new ongoing clients.
Distribute literature, get leads, and expand your mailing list.
Educate the public about the benefits of your products or services.
Give lectures, demonstrations, performances, & other types of presentations.
If you wish to exhibit, fill out the attached contract. If you have any questions or comments you can send an e-mail to achievinglife@gmail.com.

We may receive more applications for spaces than we have room. We limit booths in each category to reflect expected demand and balance. Register early if you are interested in prime booth locations or presentation times. A diagram of the event is attached. Once the show has sold out, exhibitors may request to be put on a waiting list. Typically one can expect 1 to 2 cancellations during the week before an event due to unforeseen circumstances. At that time we fill those spaces from our waiting list. Do not hesitate to call or email us if you have questions or concerns.

We want you to be fully prepared in order to have the best possible experience on the day of the event. The best time to call is during normal business hours; Mon - Fri from 10 am to 6 pm. Phones are forward to our cell phone so you may be surprised at how easy it is to reach us, if necessary, on the morning of an event or outside of business hours..

Five Ways To Participate
1. ***ALL FULL*** Become a vendor, more information below and on application. This includes a free 30min presentation time, advertising on expo site, two free months advertising on OnlineExpo, free guest passes, placement in Expo event newsletter if fully paid within 25 days of expo, and more.

2. Become a presenter or run a workshop, more information below and on application. The rate is $25/half-hour and/or percentage of fee charged to visitor. This includes advertising on expo site, one month free advertising on OnlineExpo, free guest passes, placement in Expo event newsletter if fully paid within 25 days of expo, and more.

3. Become a sponsor. Depending on form of sponsorship may have various benefits, some information below.

4. Become a supporter. Can be individual or business. There are two levels: $25 and $50.
The $25 level gets mentioning on Expo website, free guest passes, name placed in expo event newsletter if paid within 25 days of expo, and ability to place a single business card/brochure at information table at event.
The $50 level gets mentioning on Expo website, free guest passes, basic business information placed in expo event newsletter if paid within 25days of expo, ability to have brochure/card placed in expo welcome bag, and ability to place business card/brochure at information table at event.

5. Attend the expo paying the $10 of which 2/3 go to two local charities: PARC & DACCO. Bring guests with you!!

Early Registration & Expo Prices

***ALL FULL***

Practitioner Standards
Success of our events depends largely on the quality of the experience that attendees have, particularly with the psychic readers, spiritual counselors, and healers. As much as possible, we want attendees to leave healthy, happy & hopeful. A satisfied client will spread the word about their positive experience, & return the next time with friends. Therefore we have high standards for our exhibitors. Practitioners who are new to our events must demonstrate their abilities & experience either before or on the day of their first event. Counselors and readers can do a short sample session over the telephone or at one of the events. Contact Debra at 813-486-0240 or achievinglife@gmail.com to arrange a time for that. Healers can provide a short demonstration of their work on the day of their first event.

Expo Presenters & Workshops
We offer a separate room or area for free half-hour presentations, performances, lectures, etc. The presentation room may be reserved for a half-hour at no charge on a first-come first-served basis by exhibitors who have completed the registration process & paid their booth fees in-full.
Non-exhibitors may rent the presentation rooms for $25 per half-hour.
If you are interested, please fill out the Presentation section on the exhibitor application, & indicate a range of preferred times.
Presentations begin at 10am (11 on Sunday) after the Opening Event, & run throughout the day every half hour to hour until 6:30 pm.
These presentation times fill up fast, especially those in the middle of the day, so register early if you want an optimum time for your presentation. Some times are reserved initially for larger and longer presentations
By special arrangement, we co-sponsor longer presentations or workshops in which attendees are charged a fee, which is split 50/50 between the Presenter & AchievingLife.. We will need at least 1 month to plan the promotion of such an event on the website, in postcards & newspaper ads, & in the program guide.

AchievingLife Expo Collective & Network
We are working to create a network of people and organizations based in Florida and geared towards the Southeast. This group is for those interested in co-creating a positive space aimed at helping, healing, and promoting the ideas and abilities of Achieving Life. This includes the other sections of www.AchievingLife.com to promote Life Coaches, Guides, Healers, Music, Events, Expos, Resources, and Links. To learn more about the overall network and how to become a part e-mail achievinglife@gmail.com

We are offering partnership booths to some network marketing groups willing to create committed networking teams to work at the expos, particularly companies in the health & wellness field. We offer discounted booths to help build networking organizations that financially support the collective and the expo itself.

We are looking for a few team leaders who want to be positioned at the top of the regional networks for booth space and prime links on www.AchievingLife.com. We aim for teams that have the highest potential for rapid expansion..

AchievingLife Sponsors
Sponsor any section of www.AchievingLife.com and your business or organization will have a marketing vehicle that combines the features of advertising, exhibiting, & networking - to promote your products and services to the growing holistic community before, during and after each Holistic Health & Well-Being expo along with other events.

We can trade or partially trade any of the below sponsorship benefits in exchange for your promotion specifically of the Holistic Health & Well-Being Expo through your holistic, metaphysical, or media Business. Such trade may include expo literature inserted in customer bags or placed on your check out counter or business display table, posters on windows or bulletin boards at your business, information placed in prominent locations in your community, and advertising in your magazine, newsletter, website, radio, or TV program.

Contact us for sponsorship options, or to custom-tailor a sponsorship plan that works for you. Costs of sponsorship vary according to combinations of benefits listed below.

Possible Benefits of Sponsorship:
Booths at Expo free or at reduced pricing
Logo, Ads, and/or Articles in Program Guide
Web Banner Ad, Logo & Link
Speaker Slots at the Expo
Mention in Press release
Your samples or literature given to attendees in Welcome Bags
Unlimited Free Guest Passes to the Expo
Name & Description in Exhibitor Biographies with photo and website link
Promotion through myspace to over 3,500 members
Position on our advisory board

AchievingLife Supporters
Not a business but still want to be a supporter of the expos? We offer the ability for individuals to help support the event through assistance with promotion to local organizations and through promotion of the event through contacts. For details on the ability to be listed in our program guide as a supporter please e-mail achievinglife@gmail.com

Advertising & Marketing
Our advertising is widespread & thorough. We ask all attendees how they heard about the event in order to continually maximize the most cost-effective advertising. We allocate over one third of your fees for advertising, including::

Ads in local and holistic/metaphysical magazines.
**Vendors are shown in the ads in Tampabay Wellness magazine**
Press Releases sent to area newspapers and media, resulting in calendar listings, newspaper articles, & TV & radio interviews.
Links to our website, www.AchievingLife.com/HolisticExpo/, on which we also give away free guest passes.
Networking through FNI, Natural Health Association, and additional networking, marketing, and spiritual/holistic/health organizations in the area.
Emailed event announcements & free guest passes to our email list, as well as those of the exhibitors.

Co-Creative Marketing: Unlimited Free Guest Passes

The marketing of these events is a group effort. We offer exhibitors & attendees unlimited numbers of Free Guest Passes, with your name on them, to distribute to clients, friends, & family. In exchange for your efforts on behalf of the expo, we reward you with LifePoints, good towards expo fees, advertising on the website, and additional promotions. For every one of your guests who comes in, we give one LifePoint to the exhibitor or attendee whose name is listed on the pass. The individual with the most passes turned in at the expo receives double points.
For vendors to get passes, we email you a jpg file of a Guest Pass with “Courtesy of ‘your name’ listed on it, so you can print or email them to your own list (if you pay for us to send out quality post cards they include your business information and work as a free pass). You may use as many passes as you want making additional copies if you need to. There is one restriction on Guest Passes. Please do not distribute them during the expo at the expo site itself, or in the parking lot.
If you do not wish to be a vendor but offer free guest passes speak with us about sponsorship abilities.

TV, Radio, Newspaper Interviews

Exhibitors may arrange for TV, Radio, or Newspaper interviews prior to an event, & may offer free admission to the viewers, listeners, or readers. Every attendee who mentions that they heard about the event from the interview gets in free, and the exhibitor receives the same discount credit as if they had given them a paper or electronic guest passes..

Website

Exhibitors are listed on the website in the exhibitor lists, & in the presentation schedules. Descriptions must be no more than 10 words or so, depending on the length of words. The website is updated approximately every two weeks, so register early if you wish to be listed on the website during the critical weeks before an event when advertising to the public is concentrated.

Exhibitor Biographies

Exhibitor Biographies are available on the website by clicking on the Exhibitor / Presenter button at the top of the page. Only those active in this specific expo are listed. The Online Expo includes addtional bios. Vendors can send their bio to achievinglife@gamil.com. Please send it as a MS Word or RTF document of 150 words or less. Please include a professional-quality photograph if you can. The Exhibitor Biographies are updated during the last week of every month, so please get your information to us by the beginning of the month. Your bio can include an email link and a link to your website.

TEN SECRETS TO SUCCESSFUL EXHIBITING
As Found At: http://www.holisticlivingexpo.com/exhibitor_info.php
Sacred Productions Holistic Living Expos of California

1. Create an attractive booth, with a large professional sign displayed at eye level. A client or customer needs to know who you are, what you’re offering, and why they need it. Make it clear to them what your specialties are. For optimum booth location, pick your space in advance from the floor plans we send you, & email us your choices.

2. Actively market yourself before, during, & after the event. For example:

  • Collect addresses & emails at each event. We give you unlimited numbers of free passes to send them next time.
  • Give a free presentation, or give away something useful to attendees. Let us know so we can include it in our ads.
  • Place ads in the program guide, or arrange to have your biography or banner on the website.
  • Help to arrange or participate in interviews on radio or television prior to the event.

3. Dress in the spirit of the event. We recommend dressing in a manner appropriate to your field of expertise, tradition, ethnicity, or in some other authentic or colorful way that will make you stand out, or attract attention to yourself. If you would like help designing or making a special outfit, we can recommend someone to help you.

4. Show up consistently & on time for events that you are registered for. It is easier to change your mind about booth location if you are there early during set-up. Give yourself time after set-up to get grounded, clear, & focused. If you are not going to make it due to illness, car trouble, etc, call with plenty of notice. [If you can’t arrive by show start call us or we will assume you are not coming, & your space may be given to someone on the waiting list.(edited from site)]

5. Know what you want to accomplish. It’s a good idea to have one major objective that supports your overall goals. A massage therapist might have a goal of doing 10-15 sessions at the show & establishing 3-5 new regular clients for private sessions at their office. An MLM booth might plan to get 100 leads & turn 25% of them into sales. A goal helps to energize you & focus your activities before, during, & after the show.

6. Be a good neighbor. You are in close quarters with many people whose prerequisites for doing their work, & whose environmental allergies or emotional sensitivities may conflict with your activities.

  • Don’t burn sage or incense inside the exhibit hall. Many people can’t handle it. This is a conflict waiting to happen.
  • If you play music at your booth, keep the volume at a level that works for your neighbors as well. If in doubt, ask.
  • If you want a TV in your booth, ask us when you register. We’ll need to locate your booth away from practitioners.
  • Be peaceful. Don’t antagonize other exhibitors, zap them with negative energy, or start fights. If you have a legitimate issue that needs mediation, ask the event staff for help. We have years of experience in problem-resolution.

7. Optimize your Attitude. Take some time after your set-up is complete to lift your spirits in whatever way works for you. It is a well-known principle of sales that when you are promoting a product or service, what you are actually selling is your own state of consciousness. If a cloud of negativity hangs over your booth, customers will avoid you like the plague. A psychic reader or healer who is depressed or lethargic is likely to bring their client down to their level. On the other hand, inspiration, enthusiasm & positive thinking are contagious. If you are feeling ecstatic, you are magnetically attracting others to you who would like their own vibration raised to a higher level.

8. Respect boundaries. During set-up, utilize no more than the width of the space you registered for. In general, the floor plan is designed according to the exact dimensions of the room. If you set up an 8' x 8' display in a 6' x 8' space, you may be forcing your neighbor to confine themselves to a 4' x 8' space. Stay within your own booth area when marketing your product or service. Don’t approach or distract fairgoers who are at another booth & may be on the verge of buying something or getting a reading. Most exhibitors consider it disrespectful to wander the hall passing out literature & prefer that you don’t do it in front of their booth. Use the literature table near the entrance to the hall to place your flyers, business cards, etc.

9. Be available at your booth during public hours. Excessive talking on cell phones, socializing, & leaving your booth makes it difficult for you to connect with potential clients. Unless you’re wearing name tags, 2 people in a practitioner booth sends the message that you’re not available. Don’t leave early unless it’s an emergency, & never without making arrangements with the staff. When exhibitors start tearing down their booths, the public perceives that the event is over, and they start leaving as well.

10. Evaluate your results. Continuously evaluate & work on improving your skills, your attitude, your visual presentation, & the marketing of your booth. If you notice others being more successful than you, pay attention to what they are doing that you aren’t. If you want outside feedback, ask your neighbors or the event staff for suggestions.